As an activist I believe that if you want things to change, you need to change them yourself. The beauty and fashion industry is in dire need of a wake-up call and I finally decided to pick up the phone.
As consumers we need to be conscious of our power to accept or change the world we live in and we hardly realize this. Every time you spend money, you cast a vote for the type of world you support.
Segura is a Spanish word that means ‘safe’ and ‘secure’. There have been many times that I’ve shopped in outlets where I felt misguided and misinformed because it was driven by commission and not my best interests. I felt unsafe and insecure.
I recognized the necessity for an online platform during the life-altering lockdown of 2020. I came to realize how frustrated I was with the fashion and beauty industry and how absolutely vulnerable it made me feel. It was at that moment that I realized I have the obligation, skills and passion to equip individuals with the right tools and knowledge to feel confident and look sexy, regardless of their age, size, sex, ethnic background or monetary status.
In that moment Segura was born. Segura has been delicately designed and sculpted to provide individuals with a platform to discover their true self and embrace their worth. Clothing and accessories can be used to “colour-in” or simply unveil who you are and what you stand for. At Segura shoppers can choose between individual shopping or professional assistance, all in the comfort of their home.
You (insert name here) are strong, confident, beautiful, brave, valuable, worthy, loved and irreplaceable. If for any reason you have not been experiencing this lately, then take my hand. Segura Emporium is here to embark on this journey with you by providing you with practical tools, stunning materials and professional assistance to be the best version of yourself.
Meet the Team
Moesha 'Mo' Lombard
Marilie van Schalkwyk
You might not see them in the shop but believe me they are working behind the scenes. My parents work tirelessly to make sure Segura operates like a well-oiled machine; especially when it comes to admin and logistics. I realise how blessed I am to have a family that supports my dreams and actively chooses to invest their knowledge, time, expertise, love and faith in my hopes and dreams.