As an activist I believe that if you want things to change, you need to change them yourself. The beauty and fashion industry is in dire need of a wake-up call and I finally decided to pick up the phone. As consumers we need to be conscious of our power to accept or change the world we live in and we hardly realize this. Every time you spend money, you cast a vote for the type of world you support.
Segura is a Spanish word that means ‘safe’ and ‘secure’. There have been many times that I’ve shopped in outlets where I felt misguided and misinformed because it was driven by commission and not my best interests. I felt unsafe and insecure. I recognized the necessity for an online platform during the life-altering lockdown of 2020. I came to realize how frustrated I was with the fashion and beauty industry and how absolutely vulnerable it made me feel. It was at that moment that I realized I have the obligation, skills and passion to equip individuals with the right tools and knowledge to feel confident and look sexy, regardless of their age, size, sex, ethnic background or monetary status. In that moment Segura was born.
Segura has been delicately designed and sculpted to provide individuals with a platform to discover their true self and embrace their worth. Clothing and accessories can be used to “colour-in” or simply unveil who you are and what you stand for. At Segura shoppers can choose between individual shopping or professional assistance, all in the comfort of their home. You (insert name here) are strong, confident, beautiful, brave, valuable, worthy, loved and irreplaceable. If for any reason you have not been experiencing this lately, then take my hand. Segura Emporium is here to embark on this journey with you by providing you with practical tools, stunning materials and professional assistance to be the best version of yourself.
Marilie van Schalkwyk Owner/Founder
Internationally Certified Make-Up Artist, Certified Image Consultant and passionate entrepreneur. Marilie is the owner and founder of Viver Fragrancia Distribution and Segura Emporium. An activist at heart; she loves ethical fashion, animals and the environment. Marilie is proud wife and overprotective fur-baby momma of two spoiled Pitbulls and one very independent cat.
Nobody loves an adventure more than Mo. Her love for life can clearly be seen in her creative style, to quote her “it’s a vibe.” If you need to get out of a style rut she’s definitely your girl. She’s honest, friendly and the hype girl we all need. Mo has been in retail for 6 years, she’s currently studying primary education and enjoys forming bonds with people from all walks of life.